The art of achieving your highest potential

Why “Art Of Personal Best”?

Art Of Personal Best conveys a focus on mastering the craft of achieving one's highest potential.

Art signifies a skillful approach to personal development, emphasizing creativity and mastery in the process.

Personal underscores the individualized nature of the journey, highlighting that each person's path to peak performance is unique.

Best refers to the pinnacle of achievement, suggesting that the goal is to reach one's utmost capabilities.

Together, Art Of Personal Best encapsulates the essence of self-led performance and business mastery, aligning the concept of optimizing human potential with a tailored and creative approach to personal growth.

A new approach for Corporates

I’ve spent three decades at the sharp edge of business. Boardrooms, balance sheets, billion-dollar decisions. But numbers were never the story. People were.

As a former CFO and executive leader, I’ve sat in the heart of some of the world’s most complex organisations. Guiding strategy, scaling teams, and navigating the quiet, often unseen, emotional terrain of leadership. Over those years, I learned that true performance is never just operational. It’s personal.

Today, I stand for a new kind of approach. One that integrates mindset with mastery, self-awareness with systems, and personal growth with commercial performance. I bring my full self to this work, not just as a business leader but as a single father raising a teenage daughter to be fearless, wise and kind. She’s my greatest teacher.

I’ve built this practice, Art of Personal Best, for organisations who know there’s more. More capacity. More clarity. More potential.

My approach blends the wisdom of lived experience as a Corporate veteran with the sharpness of strategy. I speak boardroom fluently. I coach from the front line. And when I step in front of a room, whether it’s a leadership team or an auditorium of thousands, something shifts. People remember who they are and what they’re capable of.

You won’t find vague inspiration here. You’ll find real transformation. Grounded in psychology, built on decades of commercial insight, delivered with radical authenticity.

Because human potential isn’t a soft skill. It’s the sharpest edge in business.

And I’ve made it my life’s work.

Email me today: james@artofpersonalbest.com
Call me on: +44 (0)7825 230912