James Males James Males

Art Of Personal Best Launches Today

Great to have launched my new company this week, Art Of Personal Best.

My mission is this – to work with organisations to unlock human potential, reduce attrition and drive high performance.

The problem statement we address targets the huge cost of staff attrition, disengaged teams and lack of leadership development that we see across the corporate space.

Employee turnover costs can be 1.5–2× salary per departure, and soft costs of attrition (lost productivity, morale, institutional knowledge) often cause greater damage over time.

Staff turnover risk is now at its highest in nearly a decade, and 42% of turnover is considered preventable but often goes unaddressed. That means many exits aren’t forced, they are avoidable if companies invest in culture and internal growth. Retention is a competitive advantage, and a driver of profitability.

Our solutions are to provide leadership and resilience workshops designed to keep your best people engaged and thriving. The 3 workshops - You Are The Leader, Drive, and MindStrong – cover areas such as self-leadership, clarity of purpose, intrinsic motivation, accountability culture, mental resilience, leadership presence and emotional mastery.

Our services include workshops, team meeting facilitation, bespoke presentations and executive 1:1 mentoring.

The name, Art Of Personal Best, encapsulates the essence of self-led performance and business mastery, optimizing the human potential of your teams.

After all, it is humanity that drives performance.

Thank you to all of you for your support and encouragement to start this new solo venture, and a special mention to Simon Clarkson, Michael Fox and Ben Johnson for your direct (and indirect!) inspiration.

Human potential isn’t a soft skill, but the sharpest edge in business and a competitive advantage.

And I know just how to help.

I can’t wait to work with you all. Please contact me for a proposal.

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